Over a year ago, I embarked on one of the most fascinating journeys of my professional life. As someone who has always been captivated by the ever-evolving world of digital marketing, I found myself drawn to a phenomenon shrouded in mystery - Dark Social.
Dark Social, despite its slightly ominous name, is a goldmine for marketers and advertisers. It refers to the sharing of content through private channels such as direct messaging, email, and private groups, which typically remain invisible to conventional marketing tools. Yet, these unseen pathways hold a wealth of insights about consumer behavior, preferences, and engagement.
In my year-long research, I discovered that an astounding 59% of all online sharing activity happens via Dark Social. This revelation was a game-changer. It meant that more than half of all shared content was happening in areas most marketers weren't even looking at. The question then became: how could we illuminate these dark corners of the internet and harness them to drive our marketing efforts forward?
This burning question led me to write "Dark Social: Personalized Marketing With AI". In my book, I aim to provide a comprehensive guide to mastering Dark Social. I delve into the intricacies of data collection, analysis, and campaign creation within the context of Dark Social, sharing my experiences, insights, and learnings from my year-long journey.
But the journey doesn't end with the book. To supplement your understanding, I have also created a video titled "Mastering Dark Social: AI-Driven Personalized Marketing". This video expands on the concepts discussed in the book, offering a visual guide to understanding and leveraging Dark Social. Together, the book and video provide a rich learning experience, equipping you with the tools necessary to excel in the digital age. I did make it a three-book series about AI. Otherwise, it would have been a 300-plus-page book. Dark Social followed by “AI Guardians” and ChatGPT Entrepreneur. For those of you who have published, you know writing a book is not about generating revenue. There are a lot easier ways to create a line of revenue. At least not in the non-fiction topics I write about.
So, are you ready to uncover the secrets of Dark Social? Are you prepared to harness the power of AI in your marketing campaigns? If so, I invite you to join me on this enlightening journey. Pick up your complimentary copy of "Dark Social: Personalized Marketing With AI" on Amazon today, and let's illuminate the hidden corners of the digital marketing landscape together.
Share this post